I was given the task of creating a company that provided home organizational services. I quickly found that this business sector was not innovative and all the brands blended together. It was a drag. That’s when it hit me, I could change the way that people approached organizing by employing drag queens. Their bold personalities make any organizing task far more enjoyable. I named the new company Disarray and created branding to reflect the idea of organized chaos. A mixture of Photoshop, Illustrator, and InDesign were used to create this brand.
Logo · Branding · Web Design · Social Media